Abbott campaign app sends over 20 million get-out-the-vote messages

Who's involved

• Gov. Greg AbbottCampaign leader who promoted app at Harlingen rally
• Talia StroudDirector of Center for Media Engagement at University of Texas at Austin, analyst of campaign strategy

The facts

• Abbott Impact app launched last October by Abbott's campaign.^{1 2 3} Stated by 3 sources
• App matches user contacts to Texas voter rolls and party affiliation based on primary participation.^{1 2 3} Stated by 3 sources
• App identifies contacts who have not voted in general election and helps draft reminder texts.^{1 2 3} Stated by 3 sources
• Users earn points for texts, phone calls, and door knocks, redeemable for prizes including Dyson Airwrap and governor's mansion VIP invitation.^{1 2 3} Stated by 3 sources
• As of last week, app had 11,450 users who sent over 20 million messages and knocked on thousands of doors.^{1 2 3} Stated by 3 sources
• On Thursday, one organization sent Texas voters video of rapper Ice-T encouraging voting on election day.^{1 2 3} Stated by 3 sources

Who said what

These are statements and claims made by the people involved. They are reported, not verified.

• Talia Stroud, University of Texas at Austin App gamifies most effective get-out-the-vote tactic: person-to-person communication.^{1 2 3}
• Talia Stroud, University of Texas at Austin App could inspire uncertain voters to participate by hearing from contacts they know.^{1 2 3}